This is one example of why I love xkcd.com.
In the summer of 2010 I saw a spy photo of the Oakley Gearbox. Instant want.
“I told him that I was going to reveal the secret that will change his riding forever. It was simple. It was one word… one syllable… five letters. The secret was…”
Starting June 11 through 26, Specialized USA and Rock N’ Road Cyclery will be promoting the “New Bike? Here’s a Helmet.” promotion. Every rider who purchases a Specialized Allez, Secteur, or Dolce will receive a free S-Works helmet.